What We Do
We partner with MI brands and artists with a tailored mix of services, built on "real relationships" and a deep understanding of the industry.
1
Sales & Distribution Strategy
Growing brand presence in the UK, Europe,
and global markets.
2
Product & Brand Consulting
Helping brand design, position, and
develop standout instruments and gear.
3
Artist Relations & Endorsements
Connecting musicians with the brands that
fits their style and needs.
4
Licensing & Creative Marketing
Managing successful partnerships between music and
popular culture brands.
5
Digital Strategy & Brand Development
Building visibility and engagement through
innovative marketing.
The Back Story
We have over 25 years experience of product development, brand management, artist relations, and international sales. Building world -renowned MI brands for Vintage Guitars, Fret King, Encore, Odyssey and Kinsman, as well as partnerships with major international names such as Danelectro, Graphtech, Godin, Fishman, Xvive Audio and Supro Amplification. ​Additionally, we have also launched musical instruments for award-winning licensed brands for SpongeBob SquarePants, TMNT, The Beano and The Cavern Club. ​Our Diverse expertise forms the backbone of Vader Sound.
